The Australian has been the top seller in its country for two weeks.
Its share of the Australian burger market is now higher than ever.
Aussie Burger is the first burger in the world to win the coveted coveted ‘Aus of Burger’ award, named after a popular Australian burger restaurant in Melbourne.
The burger, from the Australian company Barbeque, is also the second Australian burger to win that honour, following a win in 2015 by The Meathouse.
Its owner, John Beal, is one of the world’s most celebrated burger-makers, having opened Barbequed in Melbourne’s CBD in 1985.
The new Australian burger is a version of his signature barbeque burger, which was introduced by his brother, Sam.
“It was something that we wanted to do with the Barbeq burger, it was something about the family,” he said.
The Barbeques will be rolling out the Australian version of the burger at all their Melbourne locations on Wednesday.
But the real test will be in Queensland, where a second BarbeQue burger is due to be launched in the state later this week.
It is being produced by BarbeQued, a joint venture between BarbeQe, a New Zealand burger restaurant chain and Melbourne burger firm, which is also owned by John Beals.
“We’ve got the best burger in Australia in the Barqued Barbe Que,” he says.
BarbeQue is one the top five burger chains in Australia.
It’s made its name by offering a unique burger with a mix of ingredients including locally grown and raised beef and chicken.
After being launched in Queensland in the 1980s, BarbeChef became the country’s second-largest burger chain.
Now, BarBeQue is rolling out an Australian version to be sold in Queensland stores later this month.