KROGER is rolling out new service for its customers in India, allowing them to order groceries from the comfort of their own homes.
The company said on Wednesday it had received a shipment of groceries from India and was planning to launch in Bengaluru in the coming days.
It has already started deliveries to Bengaluru and Chennai, and is planning to expand to other cities in India over the next two years.
Kroger’s new delivery service, called Grocery Pickup in Hindi, allows customers to pick up groceries from their own home and deliver them to their home within a matter of minutes.
“We have seen an unprecedented surge in demand for GroceryPickup, which is driving the industry in India,” said Pankaj Gupta, vice president and general manager of Kroger India.
India is home to one of the largest retail grocery markets in the world, and Grocerypickup is one of several new services Kroger is testing.
Krogers India unit is also working with India’s largest food delivery platform, Grab, to provide delivery of groceries to customers in Bengaluros and other cities, and to help consumers find the right grocery store.
There is a shortage of foodstuffs in India.
It is estimated that there are around 200 million people in the country who cannot afford enough foodstuff, with the government saying it will increase the amount of fresh food it provides in the near future.
With the rise of low-cost delivery services like Grocery pickup, Grocery delivery will only grow in India in the future.