By Dan MacgillivrayThe Australian Financial PressOn the streets of Melbourne’s east and west suburbs, a fast-growing business has emerged in a market that once was a sleepy haven for the local butcher.
Its growing pains, though, are evident in the fact the local grocery delivery service, butchertown, now operates 24 hours a day, seven days a week, from its first store in Piedmont.
Its success has been fuelled by the arrival of a new generation of butcher, with the first three locations opening in March, three months after the company was founded.
In the past three years, butchertown has expanded its delivery network to seven stores, including one in East Melbourne.
The company is now in the process of establishing a new location in Melbourne’s inner west, butchers supermarket, and will be expanding the network in the future.
Picked up by the company in February, it is now looking to expand into Melbourne’s outer west, with a second location due to open later this year.
At the end of March, the company had received the go-ahead from the city’s council to expand its services.
Butchertown also operates its own courier service, a parcel delivery service and a food truck service.
It employs around 70 people, and has partnered with local food distributor Foodland.
“We are very happy to have a customer base here and to be able to help them out,” said company owner, Scott Clements.
As well as butchertown, Butchertown also provides delivery services to restaurants, butch, vegetarian, vegan, dairy, fish and chip shop, fruit, fruit and veg store, and many more.
Mr Clements said the business grew rapidly over the past two years, with new locations opening every two weeks.
He said while butchertown’s business had grown, the number of customers had not.
“[The business] has definitely been growing a little bit but not quite as fast as the other guys,” he said.
One of the reasons for the fast growth is the arrival in Victoria of a major expansion to the company’s fleet.
According to a company spokesman, Butcher Town had delivered more than 3,000 items last year.
Mr Clements noted the company has a long history in Victoria, having started delivering meat in the Victorian capital, Melbourne.
“It’s an established brand in Melbourne and the Victorian Government has been very supportive of Butchertown in providing a service here in Victoria,” he added.
A spokesman for Melbourne’s Greater Melbourne Council said the council is committed to supporting local businesses and helping local residents find good jobs.
Victoria’s Department of Business, Innovation and Employment said the arrival on the local economy was a great sign for Melbourne.
A spokesperson for the Greater Melbourne Government said it was proud to work with Butchertown to deliver a service that delivers quality products and the best value for money.
“The service delivered by Butchertown is designed to enable residents of Victoria to deliver their own local products, with an efficient and cost-effective service that will provide a boost to the local community,” she said.
“We’re keen to work closely with Butcherhouse to provide a safe and secure service for customers in Melbourne.”