A group of Indian grocery giant Nairis is changing the way we eat and how we buy food.
The Nairia food conglomerate, which operates more than 150 outlets across India, is one of the world’s largest grocery chains and it has set out to change that.
Its new strategy is to help people make money in the food and beverages sector through online and offline retailing.
“Nairia is a food and beverage company that is one that is doing something that we haven’t done before, but that is very interesting,” said Arun Kumar, managing director of Nairias India group.
“We are looking at different ways to make money, whether it be through direct sales, through online sales or through direct distribution.”
The strategy is a bit like a traditional supermarket in that it allows the chain to sell items for a price without actually having to buy them.
It’s a strategy that has already seen success in other countries, including the United States and China, but it’s the first time it has been tried in India.
Nairi sells everything from fruits and vegetables to breads and other products in its outlets across the country.
In India, it sells food through a network of stores and stores that it has acquired through partnerships with major grocery chains, such as SBI and BHEL.
The Nairian strategy, Kumar said, aims to turn the concept into a sustainable business model, which will enable it to grow its business.
The strategy has not been without challenges.
The strategy is one Naira has been using in other markets, but in India, they are a challenge.
“In other markets we have to go through a process of trial and error to find a customer,” Kumar said.
“In India, we can go through trial and then trial and over time we can see that it is working.”
Kumar explained that Nairius is taking a strategic approach to get around the challenges of its first strategy.
“We’re trying to solve a problem that we’re facing in our current model of buying and selling food,” Kumar told me.
“There are so many challenges out there in the world that are making it difficult for us to succeed.”
The Nauru storeNairis store in Nauruan, which was one of Nauri’s first stores, opened last week.
“It was a very challenging experience for me,” said Nairya.
“It’s a lot to go from Nauria to Nairiya.
It took me some time to get used to Naurua.”
In India’s rural areas, there are no supermarkets in the area, so Nairiyas has to rely on selling food through the community grocery store network.
“This is a huge challenge for us,” Kumar added.
“Because there are very few options for the community to buy and sell food.”
Nairiya sells more than 100 varieties of fruits and vegetable products, and its customers have access to the network of community-run stores.
The company’s store in Jodhpur in central India has a large selection of vegetables, fruits and meats that are available for purchase at a discount, with a price of around 20 rupees ($1.08).
Nairiyash is also known for its small-scale grocery stores.
In rural areas like the Nairani region of India, small shops like these, known as shakhas, are an important source of income.
“Small shakha shops are also an important income stream,” Kumar explained.
“But the challenge for our small shakas is that they’re very expensive and the price of the produce is very high.
So, they have to work very hard to get their produce to the market.”
In this way, Nauriyas is trying to help the community buy and save for their own food.
“The goal is to make Nairai more of a place for the poor and the marginalised,” Kumar, the managing director, said.
“Because our aim is to serve people that are not part of the community,” Kumar continued, “Nairai is also designed to help those people save money.
It is not a place that people can just go and buy food.”
To make the food, the company uses an organic process called bioremediation.
It does this by using a plant that produces oxygen in the soil that the company then uses to turn organic waste into fertilizer.
This fertilizer is then used to create compost.
“I am working with the farmers of Nai and Nairahi to get them to compost and put it in their compost, and then we can use it to feed the animals that are in Nairayas shakhhas,” Kumar recalled.