If you have been eyeing up a used car for your wedding, you may be in luck, as a new ad campaign by luxury carmaker Mady’s is hitting the streets.
The ad campaign features a series of shots of couples kissing and cuddling, with each photo displaying a different car, each with a different price tag.
“You can buy a used Ferrari or a used Mercedes for a little less than Rs 20 lakh, or a Lexus for a mere Rs 25 lakh,” the company says.
The ad is set to debut on February 1, 2018, and is available on Madys website.
It also features a montage of car shots, each of which features the vehicle in a different setting.
For instance, a car in the desert, with the driver seated at the steering wheel.
A car on a tropical beach, with a driver sitting on the backseat.
A Mercedes parked on a street, with its doors open.
And the ad shows a car on the streets of Mumbai, with another driver sitting at the wheel.
Mady’s ad campaign, titled ‘Marrying in a Car’ in India, features couples kissing in their vehicles, as the ad’s title states.
The company’s marketing team is targeting the millennial market with the campaign, which also features the likes of Zara, and Zara Shoes.