A new grocery delivery startup is giving shoppers an option to order their groceries at home and then pick them up in their own vehicles.
According to a blog post on the company’s website, Freshly delivers “home-delivered food, drinks and groceries in your own vehicle for your convenience.”
The company claims to be the first grocery delivery company that provides free delivery to anyone in the United States, with plans to expand internationally.
In a blog interview with The Verge, CEO Mike Calkins explained that the service is just the beginning of a long-term partnership with grocery delivery giant Oceana, which he said has “a great product.”
Freshly’s founder, Adam Calkens, told The Verge that the company is aiming to have 10% of its orders be delivered within six months.
According a blog posted on the site, Fresh, which operates out of the offices of the New York City-based grocery delivery app FreshFreshly is a mobile grocery delivery platform with more than 300 locations across the United State.
The service uses a technology called Smart Grocery to track delivery orders and to offer delivery in person.
The startup says it’s able to do this because its own technology and drivers can work independently.
Calkins said he wants to make the service work with all grocery delivery drivers, adding that he would be open to the idea of partnering with other companies to provide similar services.
“We want to give customers the option to make delivery on their own time and place and to be able to get to the product as quickly as possible,” he said.
Corkins told The New York Times that his company has about 20 people working on the project, and he has hired about 50 to work on the initial rollout.
Freshly launched in 2017 and it currently offers grocery delivery in California, New York, Massachusetts, Michigan, Ohio, Pennsylvania, Washington, and Wisconsin.
The company has raised $20 million in seed funding.
Fresh Fresh says it plans to offer grocery delivery to consumers in the US and around the world.